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CLEVARYN

CLEVARYN / Brand guide

Clear by design.
Connected by purpose.

The colors, typography, and writing behind the CLEVARYN website. A simple identity that gives the work room to speak.

Explore the guide

The palette

Ink. Paper. A clear signal.

Dark surfaces create focus. Warm light surfaces make detail easy to read. Blue points to a useful next step.

Ink

#080E12

Focused headers and strong text.

Paper

#F7F3EB

Comfortable reading and clear forms.

Cobalt

#006CF6

The primary brand accent.

Action blue

#0062E6

Buttons and links on light backgrounds.

Type and wordmark

Make the message easy to read.

Geist Sans carries headlines, body copy, and controls. Geist Mono is reserved for short labels. Use natural line spacing and strong contrast at every screen size.

GEIST SANS / GEIST MONO

A clear
next move.

CLEVARYN /

Keep the wordmark upright, unstretched, and surrounded by clear space.

How it sounds

Plain language. Useful detail.

  1. Say what matters

    Name the business problem and make the next step easy to understand.

  2. Make room for the work

    Use clear type, generous spacing, and honest examples. Keep decoration secondary.

  3. Be specific and truthful

    Show what is real. Label concepts. Make promises only when the work can support them.

Brand reference

Looking for the earlier guide?

The previous PDF remains available as a reference. This page reflects the current website’s colors and typography.

Previous edition (PDF) Ask about using the brand

Put it to work

Bring your next project into focus.

Start with the business and the change you want to make.

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Ask ARY